A few weeks ago, the Bar Council approached us to enquire about getting our help with creating a promo video for their Pupillage Fair event. They had asked barristers to say a few words about the upcoming event and record a short video clip using a smartphone or webcam. The idea was to create a promotional video that could be used for advertising purposes on social media.
The video clips they got back were of varying quality. The messages themselves were good but the quality of the videos overall was relatively poor. The good news was most videos were filmed using a static webcam or some sort of tripod – only one video clip was shot handheld. Unfortunately, every video was in a different format.
From vertical videos filmed with a smartphone to videos with poor resolution, it was clear that it would never be possible to create a professionally looking video without doing some magic in the editing. When they approached us and asked us to help, we straight away knew that we would have to play around with the clips and add some filters and effects to give it some continuity and to cover up the fact that we were dealing with all sorts of different video formats. The result was a modern and stylish promo video that exceeded the client’s expectations.