Are you thinking about setting up an online course?
Training videos are one of the best ways to share knowledge and information.
Video-based learning is an e-learning trend that is experiencing tremendous growth in recent times. It’s an important tool in the learning arsenal and a widely used approach for delivering corporate training because it offers some significant advantages over other training methods.
6 Reasons Why Training Videos Are So Effective:
1. Video Training Creates a Richer Learning Experience
Videos are far more engaging than text-only methods, so people increasingly turn to video for their own learning needs. A well-made instructional video can be very effective for training purposes. Videos grab attention, but more importantly, they keep learners interested and engaged.
2. On-Demand Access to Online Training Resources
Traditional classroom courses also have their limitations. Usually it’s hard to pick a time that suits everyone and it’s hard to get everybody together in one place. Online training resources are accessible anytime, anywhere – making e-learning a more flexible option.
3. Self-Paced Learning Experience
A huge advantage of on-demand video training is that people can learn at their own pace. That’s great because everyone needs a different amount of time to absorb and process information. With online training, you can go back and repeat a lesson whenever you feel the need for a refresher.
4. Retention Rates Are Higher with Online Learning
Video also accommodates different learning styles. As a result, retention rates are higher and learning outcomes are improved. Studies have shown that online courses boost knowledge retention rates by up 60%. Even better, e-learning requires less time investment than traditional learning approaches. That means it’s possible to achieve better results in a shorter time frame.
Here is a real-life example: We all know IBM – big company, lots of employees. Now, when they switched to e-learning, they noticed that participants would learn five times more content than they would otherwise learn in a standard training session. That’s quite impressive, isn’t it?
5. Video-Based Learning Ensures Consistency in Training Delivery
Another benefit of video-based learning is that the presentation of information is consistent, so all learners will receive the same training – guaranteed.
6. E-Learning Reduces Training Costs
Lastly, online courses are extremely cost-effective. It’s basically a one-time investment. Video-based learning eliminates the need for travel and reduces time away from the workplace. Especially large organisations can save a lot of money. When Microsoft, for example, made the switch to video, their costs reduced to just $17 per person from originally $320 per person.
But video training isn’t just an attractive option for big businesses. Individuals can benefit from it as well. If you’re an expert in your field, you might wanna start teaching others. An online training programme will allow you to reach millions of people.
Video-based Learning vs Face-to-Face Training
Despite its many advantages, video-based learning isn’t without its problems – the main one being that there is no social interaction during training. In a classroom setting, individuals can actively participate in discussions and exchange experiences. It’s possible to speak directly to the instructor, ask questions and receive instant feedback. Hands-on exercises and roleplays can be used to reinforce key concepts and practice new skills.
This kind of interaction is difficult to replicate in the digital world but it’s not impossible.
Blended Learning: The Best of Both Worlds?
Live online sessions and webinars allow teachers to interact with a group of people in real time.
Video conferencing tools such as Zoom, Webex and Microsoft Teams enable today’s workforce to still collaborate just as effectively. More traditional communication channels like email, chat and forums can be used to ask questions and discuss problems that may arise.
In the corporate world, a blended approach might be the solution for those who want the best of both worlds. But blended learning brings its own challenges, so it is not the right approach for every business. The good news is that there are other options available to enhance the user experience.
Besides offering online support, access to an exclusive online community can encourage students to exchange thoughts. Most e-learning platforms also offer progress reports. Online assessments and quizzes can be used to check understanding and provide feedback. Again, many hosted e-learning platforms have this functionality already built in. Supplemental materials such as PDF documents that are made available for download are also great to enhance the value of a course.
So, to sum it all up: Online training is an exciting option that offers flexibility and consistency, individual learning paths and a self-paced learning experience. It’s also extremely cost-effective and information retention rates are generally higher than with in-person training sessions.
Ready to start building your online course?
To find out more about how we can help you, please have a look at: Training Video Production