Video has revolutionised the way we consume content. It’s easy to digest and helps display information in a much more compelling way, so it’s no surprise that people prefer videos over other forms of content. But that’s not all: Viewers also retain information better than readers.
We created a short video to show you how we can bring your numbers to life using infographics and animation. You have the choice between watching the video, continue reading – or both.
Video has become the most commonly used format in content marketing.
In 2019, we spent almost 7 hours every week online watching videos. About half of people currently watch more than five videos per day. And online video consumption continues to rise.
It estimated that in 2021 the average person will spent 100 minutes every day watching online videos. By 2022, online video is expected to make up 82% of all internet traffic.
That’s a massive opportunity.
Last year, 85% of businesses were using video as a marketing tool.
Most companies are seeing a positive return on investment.
The vast majority of videos produced by companies are 2 minutes or less in length. That makes sense when you look at how long the videos are that we typically watch online.
Short and sweet is always a safe strategy.
For longer videos, the ideal length seems to be between 6 and 12 minutes.
That opens up new opportunities for companies.
Are you planning on using online videos this year? We can help you create high-quality video content. Whether you are new to video or already know exactly what you want, we take care of every aspect of the video production process – from planning to delivery of the final product.