Here is the full interview we filmed with Jonathon Fagg, Chief Operating Officer at The Centre for Reproductive & Genetic Health. In this interview, he talks about his experience of working with Event Video Pro, why his company chose to work with us, what problems they were facing and how we were able to help them achieve their goals.
The Centre for Reproductive & Genetic Health (CRGH) is a world-leading IVF clinic, based in London. Over 9,000 babies have been born to date with their assistance. CRGH currently has the highest live birth rate for IVF/ICSI per embryo transferred compared to all London clinics.
Could you please introduce yourself and tell us what problems did you face before working with us?
We [The Centre for Reproductive and Genetic Health] are a busy fertility clinic. We have patients in all the time and although CRGH is probably the most successful clinic in London in terms of its success rates, it wasn’t actually the best well-known. So, the content on video and still photography has allowed us to really push our messages out. I think many more people know that we are here and now many more people are coming to see us.
How do you use our services?
So, we use Event Video Pro for two main things: The first one is our own communication and marketing, the second are which in some ways is even more important is teaching videos. And particularly at the moment when patients are coming to the clinic far less often but still need the same support, the same guidance, the same information, and so just as doctor consultations have moved to video, a lot of our teaching information which used to be face-to-face is now done by video as well. And not only has it enabled us to keep in business while operating under COVID but actually in some ways the patients prefer it because they can look at it in their own homes, in their own leisure. They don’t have to travel into Central London. So, in some ways, although we’ve been forced to do it, it’s probably better than it was before.
What made you choose Event Video Pro?
We chose Event Video Pro for three reasons: First of all, the quality of the content they produce and the price they were able to do it for was exceptional but also the relationship we have with Pia directly who we can contact directly, [who is] very flexible, comes and support us and understands our business and how to shoot within our clinic without it interfering in the day-to-day running of the business.
“I’d say the best thing about working with Event Video Pro is the personal service on top of the quality of what they do.”
What was it like to work with the team on site?
It was really easy to work with Event Video Pro. We didn’t have to give them much of a brief for them to be able to really understand what we were trying to achieve and help us do it. But I’d say the best thing about working with Event Video Pro is the personal service on top of the quality of what they do.
How has Event Video Pro helped you reach your goals?
Event Video Pro has helped us achieve our goals in a number of ways but the one that really sticks in the mind is we wanted them to do a promotional video which showed a patient’s entire journey through the clinic and didn’t just showcase us and what we can do but also helped people understand what a fertility treatment journey looks like.
I think if I was asked why somebody should work with Event Video Pro, I think that it allows people and businesses – small, medium, large – to make rich video content affordable and a key part of their communication, their marketing and their information to people.
Would you recommend us to others?
I wouldn’t hesitate to recommend Event Video Pro to any business that asked me. The quality of the work they do, the price, the personal service, their ability to work on-site safely and in full compliance with the COVID rules has been a very positive experience and I really wouldn’t hesitate to use them again.