Promo videos are ideal for online marketing – the perfect tool for advertising, both informative and entertaining.
They are the most commonly produced videos and extremely effective at bringing your brand to life.
What is a Promotional Video?
Promo videos obviously serve a specific purpose: They are used to promote a product, service, the brand itself, a campaign or an event.
The term "promo video" or "promotional video" covers a variety of videos including company profiles, highlight videos, case studies and documentaries.
Promotional videos are a powerful marketing tool and by far the most effective form of digital marketing available. Businesses use them to drive consumer engagement, increase online visibility and brand awareness. The most successful promo videos are those that connect with the target audience. These videos are often similar in style to a teaser but they usually tend to be longer (up to a maximum of 4 minutes).
How can a Promo Video Help Your Business?
Video is one of the best ways to capture attention and engage your audience.