Promo videos are ideal for online marketing – the perfect tool for advertising, both informative and entertaining.
They are the most commonly produced videos and extremely effective at bringing your brand to life.
What is a Promotional Video?
Promo videos obviously serve a specific purpose: They are used to promote a product, service, the brand itself, a campaign or an event.
The term "promo video" or "promotional video" covers a variety of videos including company profiles, highlight videos, case studies and documentaries.
Promotional videos are a powerful marketing tool and by far the most effective form of digital marketing available. Businesses use them to drive consumer engagement, increase online visibility and brand awareness. The most successful promo videos are those that connect with the target audience. These videos are often similar in style to a teaser but they usually tend to be longer (up to a maximum of 4 minutes).
Corporate Video vs. Promotional Video – What’s the Difference?
How can a Promo Video Help Your Business?
Video is one of the best ways to capture attention and engage your audience.
Video Production during COVID-19
The on-going challenges associated with the coronavirus pandemic have brought about a shift in work culture and consumer behaviour which has resulted in a wider acceptance of non-professionally filmed video footage. Our editors can create compelling videos using existing smartphone or webcam footage only.
Please note that there is no need to do the filming yourself. At Event Video Pro, we have health and safety measures in place to protect our team and our customers. To keep safe when filming on location, we have adapted our services. Following social distancing guidelines and frequent hand washing and use of hand sanitiser, PPE and face coverings means that we are able again to provide on-location filming services.
We can also create videos from scratch using a mix of different techniques and resources including animation, motion graphics, stock footage and voice over.
