What are Stock Videos?
Stock video is pre-filmed footage that can be purchased and used in a variety of ways to complement a video project. Commonly referred to as b-roll, these clips or shots are usually relatively short (less than one minute). They tend to be more generic than other video footage to fit seamlessly into exiting material. Simply put, stock video is additional footage that can be used to improve visual storytelling. It can also be used to mask jump cuts.
Jump cuts most often occur when editing interviews or pieces to camera. To enhance the flow of a video, stammers or “umms” and “uhhs” are typically removed in the edit. If there are no cutaway shots available and the interview or piece to camera has been filmed with one camera only, stock footage can be placed over the jump cut to hide it.
Of course, you could go back and shoot some more b-roll but that can be time-consuming and expensive. Stock footage libraries are a cost-effective resource to overcome those hassles. They allow you to source compelling b-roll for your production.