FAQ

common questions

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General Questions

The normal turnaround time for projects is one week from shooting to final delivery.

We will usually get the first edit over to you within five days. In our experience, most projects get approved right away and often only require minor tweaks. Depending on the feedback we receive from you, we might be able to do the requested changes straight away. Sometimes, it might take longer but we will always aim to finalise your video as soon as possible.

Full-length presentation videos will usually be ready within 2-3 days.

For time critical projects, we also offer same-day or overnight edits.

Please let us know of any deadlines you might have so that we can plan accordingly.

We often get ask how long online videos should be. In this short video, we are trying to answer that question and give some recommendations.

Transcript with Summary:

The future of content is video. So, let’s try to shed some light on an important question:

What’s the ideal length of an online video?

Obviously, shorter videos are better at holding viewers’ attention. After 2 to 3 minutes, people tend to lose interest. [ref link=”https://promo.com/blog/2019-online-video-statistics” title=”The State of Video Marketing, 2019 Study”] But that doesn’t mean all videos should be around 2-3 minutes.

Different objectives require different approaches which again result in different lengths for videos.

What does that mean?

It’s true that videos up to about 2 minutes see the most engagement[ref link=”https://wistia.com/learn/marketing/optimal-video-length” title=”How Long Should Your Next Video Be?”] but the length of a video depends on several factors including viewer’s expectations and level of engagement. In the end, there is no right length for videos – only the right length for your content. Yes, best practice is to keep it short but length varies widely between different types of video.

Training videos, for example, are often significantly longer. Though instructional content can be cut into self-contained modules, topics often cannot be taught effectively in under 5 minutes. Research suggests that the optimal length for instructional videos is up to 15 minutes.[ref link=”https://emporiastate.blogspot.com/2018/04/video-length-in-online-courses-what.html” title=”Video Length in Online Courses: What the Research Says”]

Case studies tend to be 5 to 10 minutes long.[ref link=”https://www.vidyard.com/blog/video-length/” title=”How Long Should Videos Be? The Ultimate Guide to Video Length”] That’s because in the marketing funnel, they are somewhere in the middle. At this stage, you already have your audience’s interest, so viewers are willing to invest more time to learn about a topic, product or service. Of course, case studies can also be split into smaller bites. It always depends on your target platform.

That brings us to social media channels:

The most successful videos on Facebook typically tend to be less than 90 seconds.

Though the maximum length for videos on Twitter has recently been increased, it is recommended to keep video tweets around 30-45 seconds.

The same applies to Instagram. Videos on Instagram should be around 30 seconds.[ref link=”https://blog.hubspot.com/marketing/how-long-should-videos-be-on-instagram-twitter-facebook-youtube” title=”How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube”]

Only on LinkedIn you’ve got significantly more time. Videos are usually between 30 seconds and 5 minutes – again, it all depends on the type of content.

Overall, when it comes to social media, shorter is often better. But no matter how long a video, it’s important to capture attention quickly.

The recommended length of a teaser is similar to that of a TV commercial – 30 to 60 seconds.

Company profiles and other business-related videos often work best when 2-4 minutes long.

Optimal Length of Online Videos

Promotional Video30-60 seconds
Company Profiles & Business Videos2-4 minutes
Case Studies5-10 minutes
(but can be cut into smaller bites)
Training Videosup to 15 minutes

Recommended Lengths for Videos on Social Media Platforms

Facebookup to 90 seconds
Twitter30-45 seconds
Instagramapprox. 30 seconds
LinkedIn30 seconds – 5 minutes
[references]

Yes, we can edit the video for you.

The on-going challenges associated with the coronavirus pandemic has brought about a shift in work culture and consumer behaviour which has resulted in a wider acceptance of non-professionally filmed video footage. With the outbreak of COVID-19, many businesses are hesitant to invite a videographer to their premises. As many employers continue to work from home, it might also not be possible and sensible to ask them to come into the office for filming. So, instead of having interviews filmed professionally, some businesses may prefer to record the video messages by themselves using a smartphone or webcam.

We will be happy to assist you and offer advice on how to best shoot the video content yourself.

In the edit, we can add logos, titles and name straps. We can also enhance the video with music and make it more dynamic by making use of animations and motion graphics as well as stock footage.

Here is an example video we created for Old Square Chambers: Chamber of the Year Nomination

Working safely during COVID-19: Our Health & Safety Measures

Live Streaming

Live event streaming does not need to be expensive. In fact, it is a lot more affordable than most people think and thanks to technological advancements, it’s now easier than ever to get started with it. At Event Video Pro, we offer bespoke live streaming services for all kinds of events in London and across the UK. Whether you are planning a webinar or a virtual conference, we take care of all the technical aspects so that you can focus on the content of your show.

Our live streaming solutions are ideal for small to medium-sized events.

The most popular and cost-effective package we offer includes two cameras and a live production switcher. This setup allows us to switch between cameras angles such as a close up of the speaker and a wide shot. We can also embed presentation slides.

We cover a wide range of events including:

  • Webinars
  • Conferences & Seminars
  • Presentations
  • Panel Discussions & Debates
  • Internal Communications
  • Corporate Events
  • Meetings
  • Press Conferences
  • Interviews
  • Live Demonstrations
  • Award Ceremonies
  • Special Occasions

As each event is different, all our live streaming services are bespoke and tailored to your needs. We provide a complete solution and make sure your live event runs smoothly and stress-free, so you can concentrate on the event itself.

Yes, we can record the live stream and provide you with a copy after the event. Just let us know.

This way you can share it with users who were not able to join you live and offer attendees the opportunity to re-watch the event in their own time.

You can also edit the video file and extract snippets to use for marketing purposes.

We support a variety of different platforms including Youtube Live, Facebook Live, Periscope and other third party social media platforms. In fact, we can link to most platforms – you name it. Our bespoke live streaming solutions are ideal for all kinds of events.

For private events, the most cost-effective options are Zoom and Skype where you have closed groups that people can join by invitation only. This way you have total control over who watches your content. We can also broadcast to other dedicated streaming platforms that integrate into your website.

At Event Video Pro, we take care of all the technical aspects, making sure your live stream can be enjoyed by a global audience.

Live streaming or webcasting refers to broadcasting video content to an audience over the internet in real time. Unlike pre-recorded video content that usually gets edited before it is released, this form of online video is live and uncensored. 

Similar to traditional live TV, it allows viewers to follow an event while it is happening. Though it is not a new concept, live streaming isn’t just another way of broadcasting. Sometimes, it is referred to as the evolution of live TV. But the technology behind it is different. Because streaming relies on an internet connection, it is more flexible and cost-effective. Live streaming has revolutionised the way we consume video content.

How does it work?

To go live, a stable internet connection is required – so your stream doesn’t freeze or drop out.

The basic setup requires (1) a source, (2) video encoding software or a hardware device and (3) a streaming platform. 

The encoder takes the signal from the source (in most cases a camera) and prepares the stream before sending it out to the streaming platform. 
Your viewers will then be able to access the live stream via a device with internet connection such as a laptop or mobile phone.

Popular platforms for live streaming include Facebook Live, YouTube Live, Skype and Zoom.

Using multiple video sources to switch between can greatly enhance user experience.

Planning to live stream your next event? Check out our live streaming services.

Live streaming is quickly gaining in popularity for a variety of reasons:

  • Powerful Content Marketing Tool
  • Unlimited Audience Reach
  • Cost-effective in Implementation
  • Real-time Engagement & Interaction
  • Better Audience Management
  • Strong Sales Conversions
  • Opens Up New Monetization Opportunities
  • Helps Building Trust
  • Easy & Convenient for Viewers
  • Analytics Tracking

Event Filming

We cover a wide range of events including:

  • Conferences & Summits
  • Presentations
  • Workshops & Seminars
  • Debates & Panel Discussions
  • Business Meetings
  • Team Building Activities
  • Award Ceremonies
  • Exhibitions & Trade Shows
  • Product Launches
  • Marketing Campaigns
  • Opening Events
  • Special Occasions (including Weddings)
  • Live Demonstrations
  • Sporting Events
  • Concerts & Live Performances
  • Theatre Productions

This list is not extensive.

If you can’t find what you are looking for, give us a call to discuss your project.

Corporate Video Production

Corporate videos capture the essence of a company through visual storytelling. Its is an essential marketing tool to reach customers and boost sales. One of the most common types of corporate videos are company profiles which are used to introduce a company and its products or services to consumers and potential stakeholders. But corporate videos are also used for internal communication and training purposes. In summary, corporate video covers a group of videos that are used by businesses and organisations both internally and externally.

The importance of corporate video production is enormous and there are many ways a business can benefit from it.

Corporate video production is key to successful content marketing.

Video marketing has become an integral part of the overall marketing strategy used by businesses to reach customers and boost sales. It is the ideal tool to build trust and develop brand identity. Corporate videos are incredibly effective and can be used in many different ways: To promote a business, increase awareness and convey information about a company’s products and services.

Corporate videos can also be used for internal communication, for example to train staff or communicate and share news.

Video marketing is an essential advertising tool that is ideal to bring information to life. And thanks to technological advances, video production, in general, has become less expensive in recent years. That means corporate video production is now more affordable than ever.

Corporate videos are one of the fastest growing marketing trends of the last few years.

To sum it up, corporate video production offers great possibilities for businesses and organisations.

A promotional video or promo video is a type of video used to promote a product, service or the brand itself.

It can be a short teaser, a company profile, a product video or a video that celebrates an achievement. Promo videos can be used to inform about future events or to reflect on the success of a past event. They can offer insight into company culture, tell your brand’s story or show how something works. Case studies and testimonials also fall under this category.

Promotional video is really just an umbrella term, like corporate video.

In the end, both terms are often used interchangeably to describe a variety of videos. There are only slight differences.

So, what’s a corporate video?

While promo videos are obviously used for promotional purposes, corporates focus on the business itself and advocate the company as a whole. They are mainly used to improve brand awareness and customer engagement. Because of that, documentaries and social responsibility videos also make great corporate videos.

The ultimate goal of promotional videos is to drive sales.

Don’t worry, even filmmakers get the terms confused a lot. Whether you are interested in a corporate or promo video, we’ll discuss the goals and requirements with you before we start planning the shoot. This way, we ensure that we know exactly what the finished video needs to achieve.