What is Live Video Streaming?

Live streaming or webcasting refers to broadcasting video content to an audience over the internet in real time. Unlike pre-recorded video content that usually gets edited before it is released, this form of online video is live and uncensored. 

Similar to traditional live TV, it allows viewers to follow an event while it is happening. Though it is not a new concept, live streaming isn’t just another way of broadcasting. Sometimes, it is referred to as the evolution of live TV. But the technology behind it is different. Because streaming relies on an internet connection, it is more flexible and cost-effective. Live streaming has revolutionised the way we consume video content.

How does it work?

To go live, a stable internet connection is required – so your stream doesn’t freeze or drop out.

The basic setup requires (1) a source, (2) video encoding software or a hardware device and (3) a streaming platform. 

The encoder takes the signal from the source (in most cases a camera) and prepares the stream before sending it out to the streaming platform. 
Your viewers will then be able to access the live stream via a device with internet connection such as a laptop or mobile phone.

Popular platforms for live streaming include Facebook Live, YouTube Live, Skype and Zoom.

Using multiple video sources to switch between can greatly enhance user experience.

Planning to live stream your next event? Check out our live streaming services.